Name: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Rating: 5 (8 reviews)
ISBN: 9780805862119

		Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (LEA's Communication Series) Sylvia M. Chan-Olmsted Paperback. Lawrence Erlbaum Associates 2006-05-18. ISBN 9780805862119
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Book reviews » Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (LEA's Communication Series)