Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic: Objectives & Brand Marketing Strategies Empirical & Comparative Evidence ... in Turkish & UK Markets (Working Paper)
Paperback. University of Birmingham 2004-02-01.
ISBN 9780704424500
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Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic: Objectives & Brand Marketing Strategies Empirical & Comparative Evidence ... in Turkish & UK Markets (Working Paper)
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