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Content Strategies for Marketing Professionals: Leading Marketing Executives on Developing Content that Adds Value, Builds the Brand, and Drives Engagement (Inside the Minds)
Multiple Authors
Paperback. Thomson Reuters Westlaw 2013-11-01.
ISBN 9780314291219
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Publisher description
Content Strategies for Marketing Professionals provides an authoritative, insider's perspective on creating content to drive brand awareness, customer engagement, and business impact. Featuring marketing executives from some of the top companies in the nation, this book offers key considerations when designing a successful content marketing strategy, including identifying effective channels, creating and curating content, and engaging with consumers. From partnering with industry experts to strategically leveraging social media, these leaders share their best practices for providing consumers with relevant and valuable information that will drive brand loyalty without overt advertisement. Additionally, these experts discuss their experiences in measuring the results of their content marketing efforts across different media, while highlighting the common mistakes and pitfalls that marketing professionals are likely to encounter. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these top executives offer their thoughts on innovatively positioning their brands in the ever-evolving landscape of content marketing.
Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.
Chapters Include:
1. Susan Lintonsmith, CMO, Quiznos - "Content Marketing in the Restaurant Industry"
2. Elizabeth Chrane, SVP, Marketing and Communications, Digital Insurance - "Leveraging Small Resources for Big Results"
3. Dustin Cohn, CMO, Jockey International - "Using Content Marketing Strategies to Develop Consumer Conversations"
4. Janna Eggers, SVP, Products and Marketing, Blackbaud Inc. - "Marrying Thought Leadership and Content Marketing for Greater Success"
5. Teresa Coffey-Gordon, CMO, Millenium Partners Sports Club Management LLC - "Content Marketing: How Content Creates Multiple Touch Points for the End Users"
6. Sanjeev Sharma, SVP, Sales and Marketing, Technosoft Corporation - "Developing and Using Content Marketing Strategies"
7. Lina Shehadeh, Global CMO, Aramex - "Building Engagement and Brand Power with Customer-Centric Content Marketing"
8. Lucille DeHart, CMO, Maidenform Brands - "A Mindful Path to Developing Content in a Fast-Paced, Multi-Channel, Immediate-Gratification Media Society"
9. Barbara O'Connor, EVP, Marketing, Move Inc. - "Building Audience Engagement Through Strong Content Marketing"
10. Jason Teichman, EVP and CMO, Web.com - "Developing Successful Content Marketing Strategies
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Content Strategies for Marketing Professionals: Leading Marketing Executives on Developing Content that Adds Value, Builds the Brand, and Drives Engagement
Book reviews » Content Strategies for Marketing Professionals: Leading Marketing Executives on Developing Content that Adds Value, Builds the Brand, and Drives Engagement (Inside the Minds)
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