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Marketing Leadership Strategies: Leading Marketing Executives on Embracing Change, Driving Innovation, and Understanding Your Audience (Inside the Minds)
Multiple Authors
Paperback. West, Aspatore Books 2011-08-01.
ISBN 9780314278470
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Publisher description
Marketing Leadership Strategies provides an authoritative, insider's perspective on leading the marketing function in a fast-paced, ever-evolving field. Featuring marketing executives from some of the top companies in the nation, this book provides best practices for setting the right objectives, creating branding standards, and balancing short- and long-term business goals. From managing websites to addressing social media channels, the authors share their strategies for navigating the new media landscape and leveraging technology to increase marketing efficiency. Underscoring the importance of effective, targeted communications, the authors also discuss their approaches to listening and engaging with a variety of audiences and crafting meaningful, focused messages. Additional topics include motivating the staff, identifying and developing the right skill sets, and building a strong team to address today's unique needs. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these insiders share their thoughts on delivering effective leadership strategies that align with the needs of the business and address the rapidly evolving marketing environment.
Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.
Chapters Include:
1. Donald L. Dunnington, Director, Internet and Marketing Communications, K-Tron - "The Elements and Strategies of Online Marketing Leadership"
2. David S. Acup, Senior Director, Interactive Marketing and Membership, Environmental Defense Fund - "Leadership Strategies in the Non-Profit Space: Communicating, Understanding Your Team, and Driving Innovation"
3. Russell W. Dixon, Director, Corporate Marketing and Communications, Sunteck Transport Group - "Leading by Listening"
4. Todd B. Ford, Director, Marketing, Stratosphere Hotel, Casino & Tower - "The Ever-Changing Landscape of Casino Marketing"
5. Lisa Fawcett, Vice President, Global Marketing, CooperVision Inc. - "Introducing a Distinct Company Identity While Bringing Together Different Global Cultures"
6. Mike Pollack, Vice President, Sales and Marketing, Ducommun Inc. - "Focus and Simplicity Make for a Successful Marketing Strategy"
7. James W. Dunn, Vice President, Branding and Communications, Policy Studies Inc. - "Creating an Effective Thought-Leadership Strategy: Listening to Your Clients and Communicating with Your Employees"
8. Roberta MacDonald, Senior Vice President, Marketing, Cabot Creamery Cooperative - "The Role of Marketing in a Family Farm-Owned Company"
9. Annette Z. Fasnacht, Senior Director, Hospital Marketing, ZOLL Medical Corporation - "Providing Marketing Leadership to Address Segmentation Challenges"
10. Alex Bowers, Director, Marketing, Take Shape For Life - "'What's Your Story?' Direct Sales Marketing Strategies"
11. Andrew G. Cook, PhD, Senior Vice President, Customer Relations and Marketing, AREVA - "Transformational Sales and Marketing Strategies"
12. Shannon Pleasant, Senior Director, Corporate Communications, Silicon Laboratories - "Creating Success in B2B Marketing
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Marketing Leadership Strategies: Leading Marketing Executives on Embracing Change, Driving Innovation, and Understanding Your Audience
Book reviews » Marketing Leadership Strategies: Leading Marketing Executives on Embracing Change, Driving Innovation, and Understanding Your Audience (Inside the Minds)
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