Okdemgil Mehmet

Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice: Empirical & Comparative Evidence from Turkish & UK Brand Managers (Working Paper)  Okdemgil Mehmet Paperback. University of Birmingham, 2004-02-01 ISBN 9780704424487     The Effect Of Firm Size,Brand Strategy & Strategic Objectives On Performance'  Okdemgil Mehmet Paperback. University of Birmingham, 2004-02-01 ISBN 9780704424517     The Role of Domestic/ International Networks of the Competitiveness of Turkish Textile SME's in the EU Markets: Theory & Practice (Working Paper)  Okdemgil Mehmet Paperback. University of Birmingham, 2004-02-01 ISBN 9780704424524