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Developing Advertising Campaigns: Industry Leaders on Creating a Strong Message, Targeting the Right Audience, and Positioning the Client's Brand (Inside the Minds) (Inside the Minds)
Aspatore Books Staff
Paperback. Aspatore Books 2007-04-30.
ISBN 9781596227330
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Publisher description
"Developing Advertising Campaigns is an authoritative, insider s perspective on the key strategies for creating, implementing, and benchmarking successful advertising campaigns. Featuring Presidents and CEOs representing some of the nation s leading advertising agencies, this book provides a broad, yet comprehensive overview of the process involved in creating advertising campaigns that satisfy the client and create a strong reputation for the agency. Discussing the key strategies for understanding the client s needs and building a creative and successful advertising campaign around them, the authors articulate the finer points of an industry focused on combining client services with media innovation. From acquiring a top team and researching the market to pitching campaigns and benchmarking their success, these authorities offer practical and adaptable strategies for building a solid campaign and explain how successful execution is the key to creating a quality agency. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer an insider's glimpse into this fascinating industry. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Stephen A. Schuster, CEO/Founder, Rainier Corporation - ""Marketing Big Ideas for High-Tech Clients"" 2. Toni O Berry, Principal, O Berry Cavanaugh - ""Marketing Ingenuity"" 3. Will
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Developing Advertising Campaigns: Industry Leaders on Creating a Strong Message, Targeting the Right Audience, and Positioning the Client's Brand
Book reviews » Developing Advertising Campaigns: Industry Leaders on Creating a Strong Message, Targeting the Right Audience, and Positioning the Client's Brand (Inside the Minds) (Inside the Minds)
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