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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Rob Wallace
Paperback. Rockport Publisher 2009-09-01.
ISBN 9781592535453
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Publisher description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Book reviews » Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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