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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Busine
Barry H. Cohen
Paperback. Adams Media 2010-01-18.
ISBN 9781440502620
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Publisher description
The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency
"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine
To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business PlanFind Out What Your Customers Really WantCapitalize on the Right TrendsHire the Best PeopleChoose the Most Lucrative PartnersComplete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Busine
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